Blake McClaren Producer

// Project log

Work

Case studies in production: what the project was, what I owned, and how it shipped.

Football Heroes
Producer · Developer · 2025–present

Football Heroes

In Development
Independent

Review-gated AI workflow

A mobile-focused, real-time 2D football simulator built in Lua, designed for football fans to play alone or with friends. Every feature passes gated design review and acceptance testing.

1 (AI-assisted) · iOS · Android · Web
DC Legends
Senior Producer · 2017–2019

DC Legends

Shipped
Warner Bros. Games

1M+ downloads · 500K+ peak MAU

A live mobile RPG turnaround. Killed rampant cheating, rebuilt player trust, and lifted the store rating from 2.2 to 4.4+.

40+ · iOS · Android
FarmVille
Senior Producer · 2010–2015

FarmVille

Shipped
Zynga

36M daily players · $1M+/day

Produced the FarmVille live service at its global peak. 36M daily players, $1M+ in daily revenue.

120+ · Web (Facebook) · Mobile
Ch3ss M4tch
Executive Producer · 2023

Ch3ss M4tch

Shipped
Big Byte Studios

Shipped · iOS + Android

A mobile chess title shipped on iOS and Android. Full release cycle owned end to end.

2 founders + contractors · iOS · Android
Simple Swaps
Executive Producer · 2023

Simple Swaps

Shipped
Big Byte Studios

Shipped · iOS + Android

Big Byte's second mobile title to ship in 2023. A casual swap-style game on iOS and Android.

2 founders + contractors · iOS · Android
Seeds of Earth
Executive Producer · 2018–2021

Seeds of Earth

Cancelled
Big Byte Studios

3 yrs led · disciplined cancel

A space-set ARPG I led for three years, then cancelled when scope outran time and funding.

8 contributors · PC · Mac