Blake McClaren Producer

// Project log

Work

Case studies in production: what the project was, what I owned, and how it shipped.

Football Heroes
Producer · Solo Dev · 2025–present

Football Heroes

In Development
Big Byte Studio

36K LOC solo · ~4× velocity

A real-time 2D football simulator I'm building solo — ~36K lines of Lua, AI-paired, with producer discipline applied to a codebase.

1 — solo, AI-assisted · PC · Web
DC Legends
Senior Producer · 2017–2019

DC Legends

Shipped
Warner Bros. Games

1M+ downloads · rating 2.2 → 4.4+

A live mobile RPG turnaround — killed rampant cheating and rebuilt player trust, lifting the store rating from 2.2 to 4.4+.

6 (3 eng · 1 PM · 1 QA · 1 producer) · iOS · Android
FarmVille
Senior Producer · 2010–2015

FarmVille

Shipped
Zynga

36M daily players · $1M+/day

Produced the FarmVille live service at its global peak — 36M daily players and $1M+ in daily revenue.

120 · Web (Facebook) · Mobile
Ch3ss M4tch
Co-founder & Producer · 2023

Ch3ss M4tch

Shipped
Big Byte Studio

Shipped · iOS + Android

A mobile chess title shipped on iOS and Android — full release cycle owned end to end.

2 founders + contractors · iOS · Android
Simple Swaps
Co-founder & Producer · 2023

Simple Swaps

Shipped
Big Byte Studio

Shipped · iOS + Android

Big Byte's second mobile title to ship in 2023 — a casual swap-style game on iOS and Android.

2 founders + contractors · iOS · Android
Seeds of Earth
Producer · 2021–2023

Seeds of Earth

Cancelled
Big Byte Studio

2 yrs led · disciplined cancel

A space-set ARPG I led for two years — and made the disciplined call to cancel when scope outran time and funding.

8 contributors · Mobile