Blake McClaren Producer
โ† Work

// 2019

DC Legends

A live mobile RPG turnaround โ€” killed rampant cheating and rebuilt player trust, lifting the store rating from 2.2 to 4.4+.

Role
Senior Producer
Platform
iOS ยท Android
Team
TBD โ€” see notes
Window
2017โ€“2019
Status
Shipped

The context

I joined DC Legends as Senior Producer on a live mobile RPG that was in trouble. Player trust was damaged by product-management issues and unchecked cheating, the store rating had fallen to 2.2, and the economy was leaning on tuning traps that frustrated players rather than rewarding them. My mandate was to stabilize the game, repair the relationship with its players, and extend its commercial life.

What I owned

  • Anti-cheat, end to end. The game was client-authoritative, which made cheating hard to stop. I partnered with engineering to instrument combat sessions, then built an automated detection pipeline with graduated penalties rather than blunt bans โ€” catching cheaters while protecting legitimate players from false positives.
  • Monetization repair. Reshaped the monetization strategy: cut the tuning traps that punished normal players, and proposed new high-spender bundle features that grew revenue without degrading the experience.
  • Live planning & marketing. Led planning, development, and marketing for the title, including the full app-store submission process across iOS and Android.
  • Studio transition. Managed a transition of the game to a different studio that reduced operating costs and extended the gameโ€™s lifecycle.

The outcome

The detection pipeline reduced cheating reports by 99.5%, and the app-store rating recovered from 2.2 to 4.4+ โ€” a direct, measurable repair of player trust. The game reached 1M+ downloads and 500K+ peak monthly actives, and the studio transition kept it live and economical well past where it would otherwise have ended.

Outcomes

  • 1M+ downloads, 500K+ peak MAU
  • Automated cheat-detection pipeline cut cheating reports by 99.5%
  • App store rating lifted from 2.2 to 4.4+
  • Studio transition reduced costs and extended the game's lifecycle
  • Reshaped monetization โ€” reduced tuning traps, added high-spender bundles

โ† All work